Two become one: high-street fashion & beauty blended 🛍️ 💄

As teenagers in the 90s me and my girlfriends would head out with our weekly pocket money, stroll down the street singing "maybe it's Maybelline" and talk about the new long lash mascara we had seen advertised on TV.

We'd saunter into our local Boots and Superdrug roaming the isles, spending far too much time choosing our favourite scent of Lip Smacker gloss, Urban Decay eye shadow and matching face masks for our sleepover club. IRL shopping was the done thing but one-stop-shops definitely hadn't dropped.

With the eclipse of e-commerce, social media and changes in consumer behaviours, high-streets have been feeling the brunt for a while. Why would you head out browsing for hours when fashion and beauty fixes are available at the drop of a hat?

The beauty and cosmetics space is a multi-billion-pound industry so high-street hubs need to step up to thrive and not just survive. The likes of Primark, H&M, Zara, & Other Stories have done exactly that curating beauty zones to double up as fashion and beauty destinations.

Here are some cosmetics hooks for every look. Go on, embrace some high-street fusion👇🏽.

H&M go on then: my recs

Have you ever set out with a solid shade in mind or an idea of the pigment you fancy? Raoúl Alejandre, H&M Beauty’s first-ever global makeup artist is here to mix things up and sway you're selections.

Whether you're looking for rustic rouge, barbie pinks to make the boys wink, nudes good enough to nibble or roulette reds, this assortment has something for everyone. The Satin Icon Lipstick range is popping and that's why people are stopping.

Above: 1. Fabrice, 2. Garden Party, 3. Thanks a Latte, 4. Poppy Love @ £9.99 Vegan friendly and formulated with hyaluronic acid, full list here 👈🏽.

Alejandre literally does it all so of course he has created the "Do-It-All-Stick" to satisfy a trio of needs for lips, cheeks and eyes.

View the spectacular selections here 👈🏽.

1. Rusty Rose, 2. Tour De Contour, 3. Peachy Glow @ £8.99.

The Perfect Hydration Foundation range is available in 28 pigments packed with vitamin E and hyaluronic acid giving a long-lasting hydration sensation no matter your skin type(s).

If you're looking for a tube of triumph that will soak your skin and build a sheer base for your face, look no further. In shades of honeycomb you will want to take home, cashew just for you or the maybe a tint of maple is your staple? For contour galore, check out what's in store here. @ £9.99.

Go barmy in Primarni: my recs

1. Designed for on-the-go touch up's in a stunning oval, rose gold compact case PS Cream Blusher's buildable and creamy consistency is effortless to apply. Whether you're looking for rosey subtly or want your cheeks to pack a little more punch, this beauty tray ticks all the boxes. @ £3.50.

2. Take your cheekbones to new heights with PS Rose Glow Highlighter available in three hues of metallic Rose, Pearl and Gold. These light touch shimmers are rich in pigment and glow in every light. Dip and dust, this is a must have. @ £3.50.

3. The P.S False Lash Queen combed brush hits every spot. Whether you're looking for a natural layer or a caked up coating, FLQ is the one for extension and elevation. Go on, let your lashes reach the sky. @ £3.50.